‘To and latest of his design is

‘To boost his success in the fashion industry,
Giorgio Armani promotes the absolute essence of his brand’ (Moore, Doherty and
Doyle, 2010, p141). The fashion retail design is unforgiving and
ultracompetitive business that requires a high degree of innovation and unique
attributes to help it survive and remain one of the world’s best fashion
industries. Giorgio Armani collaborates with architects to develop a delicate
interior design and retail stores for his wide range of products ranging from
clothes, cosmetics, and fragrances. Armani collaborated with Silvestrin to
develop his different retail store and design the unique retail space within
these stores. Silvestrin has helped design a total of 27 stores for Armani’s
fashion industry. ‘His first design was in Paris in 1999 and latest of his
design is in Sloane, London in 2003. Claudio Silvestrin uses minimalism concept
to design the different architectural structures. Minimalism objective is to
achieve simplicity in developing retail space and retail design’ (Schmitt,
2000, p9). It has also been said
  ‘A minimalist
philosophy doesn’t just spare space; the designer works using pieces that tell
a story. By focusing on what is essential, a designer can better exemplify a
company’s or brand’s narrative by focusing on a few points that make a big
difference.'( worksdesigngroup , 2017) . Minimalist
start to stand out more ‘The minimalist
architecture was popular in London and New York during late 1980’s. This period
marked the collaboration of architects and fashion designers.'(Mesher , 2010)
The main objective of these collaborations was to create fashion stores that
were simple. These architects used white elements and intense lighting to help
develop minimalist architecture. This architectural approach led to the
creation of large retail store with minimum objects and furniture. A minimalist
approach to architecture simplifies fashion retail space to show the important
quality of the designs and depict simplicity in attitudes that are geared
towards life.

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