frugal,Be flexible,Generate break through Growth
If you grew up in India,
the word “Jugaad” is something that we have lived it. It means an
innovative solution to a problem, which are of very limited resources. Jugaad
is not a wrong mean, but it is a unique way of doing a specific type of work in
an easy way.
This book, written by Navi
R, Jaideep Prabhu & Simone Ahuja is an economical and flexible approach to innovation
for the 21st century.The book begins with Simone’s meeting with Mansukh
Prajapati, who developed a refrigerator
, at a cost of RS 2500 /-, made of clay (it is called Mitticool), and runs
without electricity. Prajapati innovation has made it possible for rural India to
have access to cold water and the ability to store fruits and vegetables for up
to three days. Prajapati has no degree in engineering. In fact,he didn’t even
complete his schooling. That’s innovation at its finest.
I have seen many such
Jugaad with my own eyes like in rural areas people use cow dung on the floor
and walls so that houses don’t get too warm. Last monsoon there was one more
innovative idea which was trended that was cover for scooters i.e, the person
sitting on scooter doesn’t get wet while rains.
The book has hundreds of examples
such as those drawn from India, China, Brazil, Kenya and a whole lot of other
places. All of them work on six principles:
1. Seek opportunity in adversity
2. Do more with less
3. Think and act flexibly
4. Keep it simple
5. Include the margin
6. Follow your heart.
Jugaad is not only for the people
who can’t afford the stuffs but it helps the person to complete the work in an
efficient manner. Book has shown how multinational companies also believe in
this idealogy . It has given examples of Facebook,
Google, PepsiCo, Philips, Renault-Nissan to name just a few all feature there.
And yes, the Nano story is there too, along with examples from Siemens, Suzlon,
Yes Bank to show that frugal innovation may be the way forward for everyone.
Nothing is impossible is the quote which we
can extract from this book.
Companies hire R & D
departments for the management of innovation. This tactic has three
characteristics: big budgets, structured business methods and control of
knowledge. Rather than follow the jugaad philosophy of “more with
less”, Western companies seem to prefer to do more ‘with more.” The structured approach to R & D is
inflexible. While Jugaad allows developers to create new products “faster,
better and cheaper.”
In todays world
entrepreneur faces multiple challenges which increase the difficulty level to
do the business. Therefore, thinking differently is very important In todays
world.Jugaad shows us various difficulties which businesses face like scarcity
of resources,cultural diversity,pace of product development etc.
To overcome this
difficulties author gave us 6 principles to follow which will help us to
overcome this difficulty.
1. Get the opportunity in
Those who create
businesses in developing countries must deal with adversity, including the lack
of infrastructure, crippling bureaucracy and regulations, uncertain property
rights, fragile local policy and the poor people who cannot afford to buy their
products. But innovative Jugaad sees these challenges as opportunities.
“Your heart knows
what your mind doesn’t.”
2. Doing more with less
Gustavo Grobocopatel is an
Argentine farmer, born of generations of subsistence farmers. He wanted to
extend the activities of the family, but the arable land is rare in Argentina.
Farm work is rare. Not having the financial resources to develop, Grobocopatel
leased land instead of buying it. It contract for the work and rental of
agricultural equipment. In 2010, his company, Los Grobo, became a producer of
second grain of Latin America. The attitude correct jugaad can help you
accomplish a lot with very little money.
3. Think and act flexibly
After China, India has
more diabetic – estimated at 62 million – than any other nation. To help
patients with diabetes, Dr. V. Mohan runs a mobile clinic of telemedicine to
serve villages far in the India. Like other innovators jugaad, Mohan is a
flexible thinker who understood how to put his ideas into practice. He
explains: “I wondered: what happens if I can find a service that allows
doctors to consult remote patients without any group having to move? “After
that Mohan established remote diagnostics mechanisms, he could not afford to
pay technicians for the follow-up of the patients. He persuaded to work for
free. At his instigation, agency space for the India Government has provided a
connection free satellite for its telemedicine service.
4. Keep It Simple
About 26 million children
born every year in India. Among young people, the 1.2 million do not survive
beyond their first 28 days. Appropriate incubators can reduce mortality,infant,
but Western incubators are too expensive for most Indian hospitals and health
care workers Indian rural do not have the training or skills to maintain these
units. Indian pediatrician Dr. Sathya Jeganathan designed an incubator wooden
heated only by a 100-watt bulb. His incubator is inexpensive and requires
little maintenance. Single unit of detained reduced by half the infant
mortality at his hospital.
5. Include the margin
Companies rarely develop
and market products and services to the citizens on the margins of society,
including the poor. Therefore, enormous potential consumer markets again go
untapped. Jugaad Smart innovators often move in these markets and a big score.
For example, Dr. Rana Kapoor created Yes bank to serve the Indian 600 million
without access to the Bank. In business since 2004, the Bank WINS 2% above
costs ready. It is much better than the average Bank. “We serve the
marginalized sectors of our society…”. as an essential component of our
business model included,”said khalid. “I don’t see no contradiction between
doing good for my company and do well for my shareholders.”
6. Follow Your Heart
rarely use focus groups to decide what products will present the components to
include. They tend to rely on their intuition to develop their products. Steve
Jobs thought that way. The visionary Apple’s CEO has been the lighthouse for
these popular products and services like the iPhone, iTunes, iPod and iPad. The
work relied upon his own judgement on the products to develop and has not
turned to its customers or investors to Apple for approval. Instead, jobs have
believed in “the customer-driven innovation” which relies on
intuition, instead of “customer-centric innovation.”
This 6 principle leads us
to innovation in a simple way. Jugaad
thrives on the scarcity, a rapidly changing business, diverse people and
This book has inspired me
deeply gave me a different perspective to innovation.It showed that money can’t
buy ideas or innovation it comes from different vision, to innovate entrepreneur doesn’t have to think out of
box, but needs to create whole new box to succeed.
Learnings which we get
from the book are, give opportunities to your company employees who already
demonstrate a mindset of jugaad. Don’t worry of interference for patents for
your developments of jugaad. Instead, monetize your inventions quickly.
Internet collaboration tools allow you to join forces with the creators and
innovators of jugaad.