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Devel?pment of the l?gotype – creati?n of exclusive and pr?tected signs for c?mpanies, go?ds and services.
Classificati?n of l?gos:

log? for the c?mpany (company name);
log? for the g?ods (trademark);
log? for the service (service mark);
corp?rate her?, corp?rate character;
the c?at of arms (b?th m?dern c?mmercial, and can?nical personal or family);
emblem (sign with established meaning);
b?okplate

The log? is the m?st important element of the ??rporate image of the c?mpany. It serves, first of all, to identify the c?mpany on the market. L?gos appeared to distinguish the pr?ducts of vari?us firms within the same industry.

Being registered as a trademark, the l?go pr?tects the c?mpany fr?m unfair competiti?n and helps pr?tect its interests in c?urt. In the percepti?n of the c?nsumer, the presence of a l?go or trademark is a guarantee of the quality of the go?ds. G?ods that do n?t have a l?go are called n?name.

Log? – means of identificati?n – some kind of abstract projecti?n, the continuati?n of ?ur organization, go?ds, services. 

Ways to designate the sign from:

art (p?rtrait)
jurisprudence (signature)
anropol?gy (mask, t?tem)
heraldry (seal, emblem)

In any act of c?mmunication, a l?go with varying degrees of intensity defines six functi?ns:

Phatic – establishing and maintaining c?ntact with the c?nsumer
Expressive – a st?ry ab?ut the missi?n of the ?rganization
Referential – inf?rmation ab?ut the pr?duct or service
Impressive – impact on the c?nsumer thr?ugh the impressi?n
P?etic – the log? is interesting in itself
Metallingstic – transmissi?n of the enc?ded message

Go?d l?go sign has:

hom?geneity – the semantic unity ?f all elements
saturati?n – semantic and em?tional
bright ass?ciations
durability – l?ng remains m?dern and n?t trivial
adaptability
variability

Design c?uld include:

business d?cumentation
s?uvenir and pr?motional pr?ducts
shaping
design of labels, packaging

Advertisement c?uld include:

bright interesting ideas and images
scenari?s of audi? clips
producti?n of ?riginal lay?uts
preparati?n of printed materials
audio-vide?-producti?n
media planning
media buying
advertising campaigns ?n the Internet