Internet interest whether personal, professional, business or

Internet
has changed the way people interact. Communication and access to information
has been made easier. Use of internet is now not only about communication
through emails but is also a platform on which people interact. Today it is
possible to attend a classroom being taught abroad while seated somewhere in any
rural the earth or give evidence directly to an international court in real
time with no need to travel, thanks to internet. The internet has made numerous
revolution through which various emerging technologies are in front of us.
Social media has transformed and impacted on communication, learning, research
and education in general. An interesting aspect of social
media is that, it is not limited to desktop or laptop computers but could be
accessed through mobile applications and smart phones making it very accessible
and easy to use. Examples of these social media platforms both on the web and mobile
application include Facebook, Twitter, YouTube, Whatsapp, Instagram, blogs etc.
According to Boyd & Ellison (2007), “Social networking sites are web-based
services that allow individuals to construct a public or semi-public profile
within a bounded system, articulate a list of other users with whom they share
a connection, and view and traverse their list of connections and those made by
others within the system”. These sites are used to interact with friends, peers
and others that are found in groups on these sites. The sharing of information
ranges from news, debates, gossips, feelings or statement of mind, opinions,
research etc. Social networking sites (SNSs) are online communities of internet
users who want to communicate with other users about areas of mutual interest
whether personal, professional, business or academic perspective (William,
Boyd, Densten, Chin, Diamond and Morgenthaler, 2009). Most of the members to
these social networking sites are young people who are still in school.
Al-Rahma and Othman (2013) inform that there is no doubt that social media has
gained wider acceptability and usability and is also becoming the most
important communication tools among students.

There
are generally three major purposes for the users: communication with friends
and families, seeking entertainment, and obtaining information. Over the years,
social networking among students has become more and more popular. It is a way
to make connections, not only on the school, but with friends outside of
school.

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Smart
phones are a new concern to the academic world when it comes to social
networking. A smart phone is a cell phone that “allows users to choose the
applications they want to install” while acting as a communication and computing
device.

The role of academic achievement as
one of the predictors of one’s life success and also in the aspect of academic
placement in schools to higher institutions as well as the level of
employability in one’s career is inevitable (Kyoshaba, 2009). Social networking
sites although has been recognized as an important resource for education
today, studies however shows that students use social networking sites such as
Facebook for fun, to kill time, to meet existing friends or to make new ones
(Ellison, Steinfield, and Lampe 2007). According to Kuppuswamy and Shankar
(2010), social network websites grab attention of the students and then diverts
it towards non-educational and inappropriate actions including useless
chatting.

 

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