Choose experience. Data management helps predict buyers’

Choose
any firm (Thai or non Thai) which you think is operating with an innovative
business model. And then answer the following questions:

The
Alibaba Group:

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Alilbaba.com
Limited founded in 1999 by Jack Ma  along
with group of 17 friends is one of the largest marketplace for both
international and domestic. Alibaba provides B2B, B2C and C2C sales service as
well as search engine and electronic payment and cloud computing services. The
value of Alibaba lies in the software interefare, not the product.

1.     
What
are the firm’s value proposition?

Ans,
 Alibaba offers its customers five major
value propositions.


Accessibility: Alibaba creates accessible buyers and sellers.


Customization: Alibaba customizes through a personalized shopping experience.
Data management helps predict buyers’ needs and preferences, and adjusts the
display to match the buyer with the relevant seller.


Convenience: The service provided by Alibaba is easy to use because it reduces
the buyer’s waiting time by sending a large number of products. It also
provides sellers with the infrastructure support services available, including
cloud computing services hosted on the CRM and ERP systems of the platforms, as
well as web-based and mobile interfaces for managing listings.


Reduce risk: Alibaba reduces risk by maintaining high standards. It provides
consumer protection programs such as product quality assurance and guaranteed
returns. Alibaba also enables buyers to provide feedback about sellers and
products, so that future buyers will have sufficient information. It also uses
technology to track and track fraudulent activity and remove it from the field.


Brand: Alibaba has successfully established a strong brand. It is the world’s
largest online and mobile market in terms of total product. It has a list of
over 1 billion products and services provided by more than 10 million active
annual vendors.

 

2.     
How
are the value propositions delivered?

Ans, Alibaba’s
business model is different from other companies such as eBay and Amazon. Its
focus is to become a platform for suppliers to sell their products to small and
medium-sized businesses around the world at a wholesale wholesale price and
then sell them on the domestic market. Alibaba’s business model consists of
three major portals: Alibaba, Taobao and Lynx. Alibaba also owns six
subsidiaries, including Aliexpress, 1688, Alimama, Ali cloud, ant finance and
rookie network. They are well integrated, making Alibaba Group a great
ecosystem. Alibaba’s main channel is its website. It also sells membership
packages to registered members of its wholesale markets using a sales team of
on-site sales and telemarketers. The company promotes its products through its
social media pages. Their customer relationships are mostly self-service,
automated. Customers use the service through the main platform and have limited
relationships with employees. The company’s website provides self-help resources
such as videos and FAQs, as well as a personal help component in the form of
phone, email and live chat support. Alibaba Systems also highly encourages
online feedback, where customers reward their reviews for the discount coupons
they offer – more coupons, more coupons. These buyer reviews help other clients
reduce their post-purchase decisions as they make their overall buying
experience and decision-making.

3.     
Why
do you think their model is innovative? (How is it different from the
traditional model?)

Ans,
Alibaba’s core business is e-commerce. Its business model combines the elements
of many leading technology companies in the United States, and does not
specifically reflect anyone. The company’s mission is to “do business
anywhere, anytime.” AlibabaMarun advocates the concept of “new
retail,” in his words “integrating online, offline, logistics and data
across a single value chain.” Alibaba together with Bailian Group have
been jointly designing a new retail network to develop retail technologies that
integrate big data and artificial intelligence. An important turning point in
the traditional retail landscape will enable Alibaba and other digital
saboteurs to accumulate finer data on consumer behavior and thereby strengthen
their online dominance in positive feedback. Alibaba models differ from
traditional models because they use a data-centric approach to designing their
own unique physical shopping experience.

 

4.     
Is
the model sustainable?

Ans,
Yes, Alibaba’s model is sustainable. Alibaba provides a platform for buyers and
sellers to provide news, analysis, timely price list and development team to
research new technologies and new features to support their website to help them
improve service levels, reduce operating costs and make huge profits. Alibaba
has demonstrated the true potential of offline-hybrid with HEMA Online.
Consumers can order online via their mobile app and deliver it within 30
minutes within 5 kilometers. The digital price tag is updated in real time,
allowing shoppers to scan barcodes with HEMA applications and make purchases
for free. Alibaba’s business model is truly profitable and scalable, and its
momentum continues to increase. So, they have an edge in any of the early
challenges in the new market. Alibaba actively challenges the traditional
trading model, explore new ways to create more value for customers based on
customer needs.

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