A domain name is a one-time choice after which you would have to stick to whatever it is that you end up choosing. A lot of businesses put in the right amount of thought in choosing a domain name, and they are not wrong. It is necessary for one to understand and find the balance between the right kind of domain name that gives a business impression and is a hit between the customers.StraightforwardOne thing is for sure – your domain registration needs to be straightforward and simple. It is always good practice to have a domain name which can be understood by the layperson and is not any form of jargon. As soon as a customer can make a personal connection with whatever domain registration you chose, they will be better able to remember it.The length of the domain name makes a difference as well, so make it short. The shorter, the better. It becomes easier to type, remember, and pronounce.Intuitive & Brand-WorthyMake sure that there is a connection between your domain registration and the brand that your business portrays. It has to be intuitive so that when customers read it or come across it, they will be able to understand what it is that this brand does or offers. It should reflect your services and values. The domain registration gives an image of the company, making it easier for users to understand what it is that they are looking at. It should reflect a good impression of your brand and should be a brand-worthy name.How Does It Sound?Believe it or not, it makes a difference as to what your domain registration sounds like. The inability to pronounce a domain name makes it hard for people to type it or to remember it. Your domain registration sounding good ensures that people can process it easily, allowing you to have a domain name which can be easily remembered and understood.Avoid Copyright ProblemsWhile it is best to be creative and intuitive with your domain registration, it is also important to watch out for any potential copyright problems that may arise. If your domain could be confused with another or might sound like a domain that already exists, you might be in trouble. Do your research before picking up a domain name and even consult some lawyers to ensure you do not run into any problems.Choosing a domain name is a key process with setting up any web hosting platform. The domain name registration stage is necessary to ensure that the business comes up with the right name which covers all the important factors. Given that it is a permanent matter, people take their time choosing domain names and ensure that they cover the right categories before doing so.